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After watching my peers present, I realized that many of us went through the same composition process and faced similar constraints. We all sought after accommodating the exigencies that our “clients” described to us and from this stemmed all the choices we made regarding audience, genre, material and network. Many of the other teams made use of several digital platforms like facebook or twitter as a site to exhibit their text. This is one of the many decisions made by other groups that I appreciated and would have done myself. These social sites provide useful data analytics tools that give more insight than many of my platforms could have. When fulfilling genre conventions, most groups differed mostly in formality vs informality. Martha’s group who created a campaign for a law office was formal throughout using a darker color palette, a tone in her content that was professional, and even dressing for their presentation in the appropriate business close. The group that was c

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